Overview
- A survey of 2,000 UK holidaymakers commissioned by cottages.com found 61% say a pub is essential to the perfect staycation.
- cottages.com has partnered with broadcaster Clare Balding to launch a marketed Pub Walk Collection of curated routes that link rural walks with village pubs.
- Respondents prefer 'proper local' pubs and listed features such as traditional food, cosy interiors, scenic beer gardens, local ales, roaring fires, live entertainment and dog-friendliness.
- The research reports growing appetite for lesser-known places, with 51% favouring hidden destinations and 32% of 18–34-year-olds saying they prefer 'hidden gems', while top holiday priorities were value for money, good weather, ease of travel, local walks and peace.
- The findings combine consumer insight and commercial promotion, and they could boost footfall and spending in rural pubs and villages as cottages.com markets walk-linked stays.