Overview

• PubMatic filed a federal antitrust suit on Sept. 8 seeking billions in damages, accusing Google of illegally monopolizing digital advertising technology.
• The case is the second recent ad-exchange lawsuit in the Virginia court, following OpenX’s filing last month.
• An April ruling by Judge Leonie Brinkema found Google unlawfully monopolized ad exchanges and publisher ad servers, setting the stage for remedies.
• A separate trial set for later this month will determine whether Google must sell portions of its ad-tech operations to address the violations.
• PubMatic says Google’s practices stifled rivals’ growth and notes trial evidence that Google considered buying PubMatic in 2011 before acquiring AdMeld.