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Publix Drops 10-Item Limit From Express Lanes

The company says the change gives store associates discretion to prioritize faster checkouts and ease customer queues.

Overview

  • Publix confirmed it removed the longstanding 10-items-or-less cap from its express checkout lanes and will no longer set a specific item limit for those registers.
  • A Publix spokesperson said the update is meant to let associates manage customer flow and focus on cutting wait times instead of policing item counts.
  • Shoppers and some employees posted confusion and criticism online, with commenters saying an express lane without a hard limit could defeat the lane’s purpose.
  • Publix has not said when the change took effect, whether it applies to all of its roughly 1,400 stores, or if self-checkout stations are included in the new approach.
  • Queueing research shows separate express lanes do not always lower overall wait times, and the change comes as Publix expands self-checkout and reports modest sales growth that may be driving operational shifts.