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Publishers Push Readers to Add Them in Google’s New Preferred Sources

The tool prioritizes selected outlets in Top Stories with a separate “From Your Sources” carousel.

Overview

  • Forbes, TODAY, NBC 7 San Diego and Page Six published how-to posts this week urging audiences to make their sites preferred sources.
  • Google rolled the feature out on August 12 for English-language searches in the United States and India after testing it in Search Labs.
  • Users can set preferences from the Top Stories star icon on search results or directly at google.com/preferences/source.
  • Selecting preferred outlets makes their coverage appear more often in Top Stories and in a dedicated “From Your Sources” section when it matches a query.
  • Google allows users to add multiple publishers and update their list at any time.