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Publishers Clearing House Files for Bankruptcy, Plans Digital Shift

The iconic sweepstakes company will continue its Prize Patrol while restructuring to focus on digital advertising and entertainment.

Overview

  • Publishers Clearing House (PCH) has filed for Chapter 11 bankruptcy protection, citing over $40 million in debt and limited cash reserves of $490,000.
  • The company is pivoting from its legacy direct mail, retail merchandise, and magazine subscription model to a digital advertising and online entertainment business.
  • PCH has secured debtor-in-possession financing from Prestige Capital to fund its operations during the restructuring process.
  • The company will maintain its renowned Prize Patrol and sweepstakes, continuing to award prizes to winners nationwide during and after the restructuring.
  • PCH’s financial challenges follow years of declining revenue, competition from e-commerce giants, and regulatory scrutiny, including an $18.5 million FTC settlement in 2023 over misleading practices.

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