Publicis Media Launches Women’s Sports Connect to Boost Advertiser Access

The new initiative aims to simplify ad investments in women’s sports and expand opportunities across professional and collegiate levels.

Women’s Sports Connect, launched by Publicis Media, focuses on creating scalable ad opportunities in the $1.28 billion women’s sports market.
The initiative addresses market fragmentation by aggregating inventory across leagues like the WNBA, NWSL, and NCAA women’s sports.
Partnerships include Disney Advertising, Roku’s Women’s Sports Now series, and NBCUniversal’s student-athlete development program with The GIST.
Year-over-year viewership for women’s sports saw significant growth in 2024, including a 567% increase for the NWSL season and 305% for the WNBA All-Star Game.
Publicis Media emphasizes the untapped potential of women’s sports audiences, with 65 million U.S. fans and higher engagement compared to traditional sports audiences.