Publicis Groupe Announces €300M AI Investment and New CoreAI Platform

The Parisian giant's stock price reaches record high following the announcement, with plans to roll out some capabilities of CoreAI in the first half of 2024.

Publicis Groupe has announced a €300 million investment in AI over the next three years, with a new AI platform, CoreAI, at the forefront of this initiative.
CoreAI is designed to provide new AI capabilities across the entire company, with a focus on insights and strategy, media planning, creative and production, software development, and operations.
The platform is being built and trained in-house by 45,000 engineers and data scientists within Sapient, a Publicis subsidiary, and will utilize trillions of data points, 2.3 billion personal profiles globally, millions of creative assets, and 650 billion impression bids daily.
Publicis plans to roll out some capabilities of CoreAI in the first half of 2024 and aims to have the platform fully integrated across the business by the end of Q2.
Publicis Groupe's stock price closed at a record high of €92 per share following the announcement of the AI investment and CoreAI.