Overview

• Surveys show significant public concern that deepfakes and misinformation could undermine election integrity in the U.S. and UK.
• Adobe's Future of Trust Study highlights that over 80% of respondents fear the influence of altered content on elections.
• Governments and tech companies are urged to collaborate to mitigate the risks of AI-generated misinformation.
• Content Credentials and other tools are being developed to help verify the authenticity of online content.
• Experts emphasize the need for education in media literacy and robust technological solutions to combat misinformation.