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PT Releases Digital-Activism Manual for Pro-Lula Network Ahead of 2026

The guide aims to minimize legal risk by replacing insults with fact-based memes using public video clips.

Overview

  • The 93-page manual, published Monday, lays out legal guidance for online supporters and encourages the use of memes and short video excerpts as political material.
  • It advises against terms such as “genocida,” “fascista,” and “corrupto,” urging activists to describe specific behaviors or frame critiques as opinion grounded in reported facts.
  • The document bans fabricated or manipulated content, instructs against depicting nonexistent crimes, and provides steps for dealing with errors, threats, and legal notices.
  • Distribution is occurring through WhatsApp influencer hubs like Pode Espalhar and the Clube de Influência Eu Tô Com Lula, which have previously coordinated pro-government campaigns and trending topics.
  • The text presents a contrast with bolsonarismo by urging reliance on public records and journalistic sources to expose contradictions and highlight government positions.