Overview

• GEO's PS5 rental service, available at 400 stores across Japan, has become highly popular, with stores reporting sellouts for weeks ahead.
• The service offers rentals for 8 days at ¥980 (~$7) or 15 days at ¥1,780 (~$12), providing a cost-effective alternative to purchasing a console.
• The release of 'Monster Hunter Wilds,' a major blockbuster in Japan, has significantly boosted demand for PS5 rentals.
• Sony's recent price hikes for the PS5 Digital Edition, marking a total increase of €100/£70 since launch, have made rentals an attractive option for budget-conscious gamers.
• Similar console leasing models are emerging globally, including in the UK, where services like Raylo offer monthly rental plans for PS5 consoles.