Overview
- Giveaways open on October 22 with further drops on October 24, 28, 31 and November 4, and entries close at 11:59pm on November 5.
- The limited collection features five fruit-themed designs by House of Sunny, fronted by Prue Leith and modeled by Age UK knitters.
- There are 450 cardigans to win (150 strawberry, 150 cherry, 150 lemon) and 300 jumpers to win (150 pineapple, 150 mango).
- Fundraising in stores is live with 1.3 million smoothie bottles topped with knitted hats at Sainsbury’s and Co-op, donating 30p per bottle to Age UK.
- Entrants apply via Innocent’s website or Instagram links by providing a name, email and dress size, with an option to add a donation to Age UK.