Overview

• The retailer’s “Sydney Sweeney Has Great Jeans” ads remain live after launching July 23 with a focus on fit and confidence
• President Trump’s endorsement on Truth Social drove American Eagle shares up more than 23 percent this week
• A vandalized Corona billboard reading “Proud Boys love Sydney Sweeney. She has the best blue genes” underscored far-right engagement
• Sydney Sweeney has stayed publicly silent on the backlash while returning to work on Euphoria and attending her Americana film screening
• Her brother Trent Sweeney lightened the tone with an Instagram joke—“It’s them good jeans”—after celebrating his Air Force promotion