Protesters Urge Kellogg to Eliminate Artificial Dyes from U.S. Cereals

Despite previous commitments, Kellogg's cereals in the U.S. still use artificial colors, prompting a large demonstration and petition delivery at their Michigan headquarters.

Activists delivered petitions with over 400,000 signatures to Kellogg's headquarters, demanding the removal of artificial dyes and BHT from U.S. cereals.
Kellogg pledged nearly a decade ago to eliminate artificial colors by 2018, a promise fulfilled in some countries but not in the U.S.
California has enacted a law banning certain food dyes in school meals, increasing pressure on Kellogg to change its U.S. formulations.
The FDA maintains that most children do not experience adverse effects from artificial dyes, despite some studies suggesting links to behavioral issues.
Kellogg claims that over 85% of its cereal sales now feature no artificial colors, attributing the slow U.S. transition to varying consumer preferences.