ProSieben Temporarily Renamed to 'ProAcht' After Joko & Klaas Win

The popular hosts secured a one-week name change for their network following a victory in their New Year’s special, requiring extensive adjustments across all platforms.

• Joko Winterscheidt and Klaas Heufer-Umlauf won the New Year’s edition of 'Joko & Klaas gegen ProSieben,' granting them the ability to enforce a major change on their network.
• As part of their victory, ProSieben is required to rename itself 'ProAcht' for one week, including updates to logos, trailers, teletext, and online platforms.
• The network described the rebranding effort as a 'mammoth project,' involving re-recording program trailers and creating a dedicated website for the temporary name change.
• The rebranding officially begins with a 'festive ceremony' scheduled for 8:08 PM on January 2, with Joko and Klaas contributing to the new logo design.
• ProSieben also announced a new quiz show featuring Joko and Klaas, 'Ein sehr gutes Quiz (Mit hoher Gewinnsumme),' set to debut in the spring.

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