ProSieben Signals Openness to Second 'HeidiFest' After Weak Ratings

Network executives cast the Munich pre‑Oktoberfest special as a brand win driven by social buzz despite a small TV audience.

Overview

In an interview with DWDL.de, ProSieben boss Hannes Hiller said he can imagine staging a new edition of the event next year.
Hiller argued the show should be judged beyond linear metrics, highlighting what he called the "enormous buzz" it generated.
He said Heidi Klum phoned the Hofbräuhaus to "clarify" a date for next year, though no follow-up has been formally announced.
The live broadcast averaged 760,000 viewers overall and a 5.9% share in the 14–49 demographic.
Criticism has continued in Munich, with veteran Wiesn host Christian Schottenhamel calling the spectacle damaging to Bavaria's image.