ProRata AI Partners with Major UK Publishers, Valued at $130 Million

The startup aims to revolutionize content compensation for media companies through ethical AI technology.

ProRata has secured partnerships with leading UK media organizations, including the Guardian, Sky News, and DMG Media, for its AI technology that compensates content creators.
DMG Media has made a significant investment in ProRata, contributing to the startup's valuation of approximately $130 million.
ProRata's technology calculates and compensates the value of content used in AI-generated responses, offering a solution to the issue of uncredited content usage.
The company has previously established similar partnerships with international media groups like The Atlantic, Fortune, and Universal Music Group.
ProRata aims to provide a sustainable economic model for publishers, addressing the challenges posed by AI systems that use copyrighted materials without compensation.