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Proposed 'Unify League' Revives European Super League Debate

A22 Sports Management unveils a rebranded competition format, but skepticism and opposition from key stakeholders persist.

  • The 'Unify League,' proposed by A22 Sports Management, aims to replace UEFA tournaments with a midweek competition featuring 96 men's teams and 32 women's teams across multiple tiers.
  • Unlike the failed 2021 Super League, the new format emphasizes annual qualification based on domestic league performance rather than permanent member clubs.
  • Plans include free streaming on a dedicated platform to enhance accessibility and reduce reliance on multiple subscriptions, with an optional premium ad-free service.
  • Key stakeholders, including UEFA, FIFA, and major leagues like the Premier League, have not endorsed the proposal, and no clubs have publicly supported it so far.
  • Critics argue the project could entrench power among elite clubs and harm smaller leagues, while financial and governance details remain unclear.
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