Promise Studio Embraces AI in Hollywood with Major Backing

The new venture aims to revolutionize film and TV production by integrating generative AI, supported by Peter Chernin and Andreessen Horowitz.

Promise Studio is spearheaded by industry veterans George Strompolos, Jamie Byrne, and Dave Clark, focusing on merging traditional filmmaking with AI technology.
The studio has secured funding from Peter Chernin's North Road Company and venture capital firm Andreessen Horowitz, although the investment amount remains undisclosed.
Promise aims to produce films and TV shows using its proprietary software, MUSE, which integrates AI throughout the creative process for a streamlined production environment.
The studio plans to collaborate with a diverse range of artists and rights-holders, setting a new standard for storytelling through generative AI.
Promise is actively hiring for roles such as gen AI directors and artists, reflecting its commitment to building a robust creative team.