Overview
- Profeco reported 209 complaints with 94% resolved by Monday morning, and a later cut the same day cited 220 cases with 205 conciliations and MXN 1.33 million returned to shoppers.
- The most common problems were non‑delivery of paid goods, failure to honor advertised promotions, and checkout prices not matching what was displayed.
- Disputes concentrated in clothing and footwear, televisions, and major appliances, with Mexico City recording the highest number of cases.
- Walmart, Soriana and Sam’s Club were most frequently cited, followed by Coppel and Bodega Aurrerá, according to Profeco tallies shared with media.
- The operation deployed 1,350 personnel with 169 fixed modules and 337 mobile brigades, monitored tens of thousands of products and over 1,500 online ads, and ordered corrections or removals where needed.