Overview
- Final operational tallies show 251 consumer complaints during El Buen Fin 2025, with roughly 93% conciliated and post‑campaign follow‑up channels remaining open.
- Refunds to buyers exceeded MXN 1.3 million during the operation, with later cuts citing totals up to MXN 1.47 million by the afternoon of November 17.
- Most reports involved prices not honored, unfulfilled promotions or offers, and refusal or delays in delivering paid merchandise.
- Complaints concentrated in clothing and footwear, screens, and appliances, while Walmart, Soriana, Sam’s Club, Chedraui, Liverpool, Bodega Aurrera, Coppel, Elektra, Home Depot, and Suburbia drew the most cases.
- Profeco deployed about 1,350 staff with 169 fixed modules and 337 brigades, provided 15,833 advisories, and monitored 42,798 products using tools such as Conciliaexprés and the Teléfono del Consumidor.