Overview

• Profeco tested 49 powder detergents—26 for clothing and 23 multiuse—publishing results in the October Revista del Consumidor after standardized trials using label doses and water hardness of 206 mg/L.
• Ace Oxígeno Activo, Persil (Colores Vivos and Universal), Viva variants, Carisma, 1-2-3 5 Beneficios, and La Morena were cited for slogans the lab could not substantiate, such as “Frescura increíble” and “Quitamanchas total.”
• Despite the advertising finding, Ace, Ariel Revitacolor, Bold (Cariñitos de Mamá and Softech), Carisma, Foca, Persil Universal, Viva Higiene + Anti-olor, and 1-2-3 led in antipercudido for clothing, with El Milagro, La Morena, and Útil leading among multiuse products.
• For removing salsa taquera stains, top performers were Perceptions Frescura Polar, Viva, and Viva Fresca Lavanda for clothing, and Perceptions Floral Cítrico among multiuse options.
• All products met declared net content and showed alkaline pH with only slight color change after 10 washes; label checks under NOM-189 found El Milagro and La Morena lacked authorization to use the “Hecho en México” symbol.