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Profeco Issues Toy-Buying Guidance for Three Kings Day, Urging Safety Checks and Price Comparison

The advisory helps families choose appropriate, safe toys without overspending.

Overview

  • Profeco urges selecting toys by a child's skills, interests and developmental stage, favoring creativity and social play while avoiding replicas of firearms.
  • Shoppers are encouraged to plan ahead of Jan. 6 and use the Quién es Quién en los Precios tool to compare prices across physical stores and online.
  • A recent review in Mexico City, Guadalajara and Monterrey found the same toy priced at 329 pesos in one store and 599 pesos in another, highlighting wide local differences.
  • Safety checks include confirming non‑toxic materials, compliant paints and no small detachable parts for young children, with in‑store testing for electronic or mechanical functions.
  • Consumers should keep receipts, sealed warranties and original packaging, verify https and seller details for online purchases, and use Profeco helplines and official channels to file complaints.