Overview

• Profeco published October findings in Revista del Consumidor after testing 49 powdered detergents—26 for clothing and 23 multiuse—through its National Consumer Protection Laboratory.
• Unverified label claims were identified on Ace Oxígeno Activo (“Frescura increíble”), Carisma (“Óptimo desempeño”), Persil Colores Vivos (“Frescura duradera”), Persil Universal (“Acción profunda”, “Frescura duradera”), Viva, Viva Higiene + Anti-olor, Viva Fresca Lavanda (all “Quitamanchas total”), 1-2-3 5 Beneficios (“Fragancia duradera”), and La Morena in the multiuse category (“El milagro de la limpieza”).
• The agency requested the withdrawal of unverifiable phrases and confirmed that all samples met declared net content and had alkaline pH while verifying label elements required by NOM-189-SSA1/SCFI-2018.
• Top anti-deposition performers for clothing included Ace Oxígeno Activo, Ariel Revitacolor, Bold 3 Cariñitos de Mamá, Bold 3 Softech, Carisma, Foca, Persil Universal, Viva Higiene + Anti-Olor, and 1-2-3, with El Milagro, La Morena, and Útil leading among multiuse products.
• Profeco noted missing authorization to use the “Hecho en México” symbol on El Milagro and La Morena and detailed methods using label-recommended doses, 206 mg/L water hardness, and tests of colorfastness, fabric wear, anti-deposition, and stain removal, including salsa taquera stain leaders like Perceptions Frescura Polar, Viva, Viva Fresca Lavanda, and Perceptions Floral Cítrico.