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Profeco, FIFA to Develop Ticket Reallocation for 2026 World Cup as Four‑Axis Consumer Plan Begins Q1 2026

Tickets will be offered on Spanish, peso‑priced platforms in line with Mexico’s consumer law.

Overview

  • Profeco said the reallocation portal will let fans release unused tickets for purchase at fair prices to curb resale.
  • The agency noted the platform remains in design with FIFA, with clear terms and conditions envisioned.
  • A new “Quién es quién en el mundial” tool will allow price comparisons for high‑demand products during the tournament.
  • Verification and surveillance operations will run before and during the event to deter abusive practices by providers.
  • On‑site service modules will be installed at airports, bus and train stations, tourist centers and host stadiums, alongside a communication campaign and a special Revista del Consumidor issue.