Overview
- Profeco launched a special operation in February and will keep it active through July 19, 2026, to monitor commercial practices during World Cup events.
- The agency has set up staffed modules at tournament stadiums, official Fan Fests and the main airports in Mexico City, Guadalajara and Monterrey.
- Profeco deployed mobile brigades to 143 high‑traffic points to inspect businesses, receive complaints on the spot and offer immediate consumer advice.
- Officials urge fans to compare prices inside and outside venues, confirm prices are shown in Mexican pesos, check card charges match the displayed price and keep all purchase receipts for claims.
- Profeco is also running a dedicated microsite and social accounts to report misleading ads or abusive practices, and it enforces the Federal Consumer Protection Law that bans conditioning sales or requiring cash-only payments.