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Proenza Schouler Names Rachel Scott Creative Director

A collaborative SS26 preview precedes her full AW26 debut.

Overview

  • Scott, founder of Diotima, will lead all categories at Proenza Schouler including ready-to-wear, White Label, handbags and footwear.
  • After consulting with the design studio this year, she co-developed the SS26 collection, described by the brand as an opening statement of her perspective.
  • She will continue to run Diotima, with a presentation slated for September 15 during New York Fashion Week.
  • Scott steps in for founders Jack McCollough and Lazaro Hernandez, who departed to join Loewe and remain shareholders and board members of Proenza Schouler.
  • CEO Shira Suveyke Snyder said Scott’s grasp of the house’s codes and craft-driven innovation made her the natural choice, as the brand advances recent retail and e-commerce initiatives.