Overview

• National Tequila Day on July 24 has inspired a wave of global celebrations led by tequila producers and bartenders showcasing the spirit’s heritage and mixology.
• Festivities span distillery tours in Jalisco, pop-up tastings in Los Angeles and virtual cocktail masterclasses that highlight both traditional and modern tequila drinks.
• Leading brands such as Jose Cuervo and El Mayor Tequila are unveiling curated menus that range from the classic Margarita to inventive creations like a pomegranate sour and a jalapeño-infused paloma.
• The 1974 Denomination of Origin status remains at the forefront of today’s events, underscoring the requirement that true tequila be made from 100 percent Blue Weber agave in designated Mexican regions.
• Tequila’s trajectory from pre-colonial pulque and Spanish-distilled mezcal to today’s premium artisanal spirit reflects broader consumer trends toward terroir-driven beverages.