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Procter & Gamble to Hike U.S. Prices After $1 Billion Tariff Hit

With a 1%–5% net sales growth forecast for fiscal 2026, the company is launching a two-year cost-cutting plan under incoming CEO Shailesh Jejurikar.

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Household products made by Procter & Gamble Co are seen on shelves at a Dollar Tree in Newburgh, New York, U.S., May 14, 2023. REUTERS/Jessica DiNapoli/File Photo

Overview

  • Starting in August, P&G will raise prices by mid-single digits on about 25% of its U.S. portfolio to recoup roughly $1 billion in new tariff costs
  • The company beat Q4 revenue and core EPS estimates with $20.89 billion in sales and $1.48 per share in earnings
  • P&G projects 1%–5% net sales growth for fiscal 2026, below the 3.09% consensus forecast compiled by LSEG
  • Shailesh Jejurikar, currently COO, will assume the CEO role on January 1, 2026, as Jon Moeller becomes executive chairman
  • A two-year restructuring will cut about 7,000 non-manufacturing jobs and exit select brands to bolster productivity and margins