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Procter & Gamble to Hike Prices and Tap New CEO as Growth Forecast Falls Short

Tariff-driven costs have prompted modest sales guidance for fiscal 2026 at P&G

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Dawn dishwashing liquid, a brand owned by Procter & Gamble, is seen for sale in a store in Manhattan, New York City, U.S., June 29, 2022.
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Overview

  • P&G will raise prices on roughly a quarter of its U.S. products by mid-single digits starting in August to offset about $1 billion in tariff-related cost increases.
  • The company beat Q4 expectations with $20.89 billion in revenue and $1.48 in core earnings per share for the quarter ended June 30.
  • It forecast fiscal 2026 net sales growth of between 1% and 5%, below analysts’ consensus of 3.09%.
  • Insider Shailesh Jejurikar is set to succeed Jon Moeller as CEO on January 1, 2026, to steer the business through ongoing tariff uncertainty.
  • A multi-year restructuring plan will cut about 6% of the workforce and exit select brands to streamline operations and protect margins.