Overview

• Annual profit rose to $14.9 billion, a 1.5% increase from the previous year.
• Total annual sales grew by 2.5% to $84 billion, driven by a 4% rise in organic sales.
• Fourth-quarter sales were flat at $20.5 billion, missing analysts' forecasts.
• Price increases were moderated, leading to mixed reactions from price-sensitive consumers.
• P&G expects 2% to 4% sales growth in fiscal 2025 with higher organic growth projections.