Procter & Gamble Reports Mixed Q4 Results with $14.9B Annual Profit
Despite strong annual performance, P&G's fourth-quarter sales fell short of expectations, highlighting challenges in consumer demand.
- Annual profit rose to $14.9 billion, a 1.5% increase from the previous year.
- Total annual sales grew by 2.5% to $84 billion, driven by a 4% rise in organic sales.
- Fourth-quarter sales were flat at $20.5 billion, missing analysts' forecasts.
- Price increases were moderated, leading to mixed reactions from price-sensitive consumers.
- P&G expects 2% to 4% sales growth in fiscal 2025 with higher organic growth projections.
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