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Procter & Gamble Names New CEO, Plans Price Hikes to Offset Tariffs

After reporting stronger-than-expected quarterly revenue, P&G forecast slower net sales growth for fiscal 2026.

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Overview

  • Starting in August, P&G will raise prices in mid-single digits on about 25 percent of its US product lines to cover roughly $1 billion in tariff costs for fiscal 2026.
  • The company posted fourth-quarter revenue of $20.89 billion with 2 percent organic sales growth driven by branded staples and higher pricing.
  • Shailesh Jejurikar succeeded Jon Moeller as chief executive officer in conjunction with the earnings release.
  • P&G guided fiscal 2026 net sales growth of 1 percent to 5 percent, below analysts’ average forecast of around 3 percent.
  • Executives reported that consumer anxiety over tariffs and economic volatility is prompting shoppers to seek value in larger-pack and lower-cost options.