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Probably This Creators Matt Armato and Beau Ciolino End 12-Year Relationship, Outline Separate Social Roles

Armato asked followers not to target Ciolino after their TikTok announcement drew intense reactions.

Matt Armato, left, and Beau Ciolino appear on "Watch What Happens Live with Andy Cohen" in 2022.
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two grooms on wedding cake separated by knife cutting into cake

Overview

  • The pair confirmed the split in an Aug. 16 TikTok, with Ciolino saying they chose to be best friends after 12 years together.
  • Armato later called the change a “deeply painful transition” and urged supporters not to turn their concern into a pile-on against Ciolino, adding that there are no teams.
  • They plan to keep their brand active, with Armato taking over the @ProbablyThis TikTok and Ciolino managing the Instagram account.
  • Some outlets reported the original TikTok announcement was later deleted as reaction videos and speculation circulated across social platforms.
  • They said they remain on good terms, have vacationed together during the transition, and will continue sharing content individually.