Overview
- On X, the poster crossed 11 million views in a day with about 256,000 likes, 46,000 retweets, and 10,000 comments.
- Instagram engagement topped 3 million likes with roughly 178,000 shares across major profiles.
- Coverage cites about 115 million aggregated impressions alongside heavy hashtag activity including #Mandakini and #PriyankaChopraIsBack.
- Rajamouli introduced the character by calling Chopra “the woman who redefined Indian Cinema on the global stage” and said, “Welcome back, Desi Girl.”
- Unveiled at a Hyderabad event tied to Ramoji Film City, Chopra posted “Channeling my inner Devi” and appeared in an ivory custom Anamika Khanna look styled by Ami Patel, as the film touts a cast including Mahesh Babu and Prithviraj Sukumaran.