Particle.news
Download on the App Store
3 ARTICLES
·
7mo ago

Private-Label Groceries Gain Popularity as Inflation Drives Consumer Choices

As grocery prices soar, consumers increasingly turn to store brands for affordability and quality, reshaping the retail landscape.

Grocery store shelves are shown in this undated handout issue provided by Metro. Consumers have recently been buying more private-label products at the grocery store to save money — but the trend may be here to stay.

Overview

  • Private-label brands are becoming more popular as consumers seek cost-effective alternatives amid inflation and rising interest rates.
  • Grocers are investing in their store brands by expanding product lines, enhancing branding, and increasing shelf space.
  • Consumer perceptions of private-label quality have improved, challenging the notion that these products are inferior to name brands.
  • Retailers see private-label products as a loyalty strategy, offering better margins and encouraging repeat business.
  • The trend towards private-label purchases is expected to persist, with grocers continuing to prioritize and grow their in-house offerings.