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Private Equity Firms Launch $2 Billion Fund for College Sports

RedBird Capital and Weatherford Capital introduce Collegiate Athletic Solutions to support athletic departments amid financial shifts.

  • Collegiate Athletic Solutions aims to provide capital and operational expertise to athletic departments.
  • The fund targets partnerships with 5-10 universities, offering $50-$200 million each.
  • CAS focuses on generating new revenue rather than taking equity stakes in athletic departments.
  • The initiative comes as the NCAA faces potential $2.77 billion settlements in antitrust lawsuits.
  • CAS leaders highlight the growing financial divide in college sports due to media rights and NIL deals.
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