Overview

• PRISM introduced CheckIn as a consolidated premium vertical that brings together Townhouse, Sunday Hotels, Clubhouse, Palette and European holiday-home brands such as Belvilla, DanCenter and CheckMyGuest.
• The CheckIn app is live in India with bookings available for destinations including London, Dubai and Bali, with a broader global rollout planned, according to the company.
• PRISM says CheckIn spans more than 1,300 hotels across India, which it positions as the country’s largest premium value chain.
• Properties will be run by dedicated CheckIn teams and partner operators to standardize service, with offerings highlighted such as trained staff, wholesome breakfast and in-room entertainment.
• OYO will continue to target value-focused stays while CheckIn is aimed at premium and luxury travelers, a strategy introduced as PRISM reports stronger Q1 FY26 results shared internally.