Priscilla Presley Embroiled in Legal Battle Over Name and Likeness Rights

A Florida court is set to determine jurisdiction in the lawsuit filed by Priscilla Presley Partners against the celebrity.

Priscilla Presley is embroiled in a legal dispute with Priscilla Presley Partners (PPP), a company she co-created with Brigitte Kruse, over the rights to exploit her name, image, and likeness.
A Florida judge has scheduled an evidentiary hearing to determine if the state court has jurisdiction over Presley, who resides in California.
The lawsuit alleges Presley reneged on their agreement, leading to PPP suing her for breach of contract.
Presley's legal team argues she has no ties to Florida, where the lawsuit was filed, and seeks to dismiss the case.
The dispute centers around the exploitation of Presley's name, image, and likeness, with PPP claiming significant financial investment in developing Presley's brand.