Overview

• Printemps' new 55,000-square-foot store at One Wall Street marks the brand's return to the U.S. market after a failed Denver venture in the 1980s.
• The store emphasizes an immersive retail experience with curated multi-brand rooms, artistic designs, and five distinct dining options led by Chef Gregory Gourdet.
• Located in a landmark Art Deco building, the store features unique spaces like the Red Room, transformed into a shoe department with mosaic designs.
• About 25% of the brands offered are rare or exclusive to the U.S., with the store serving as a testing ground for innovations for the Paris flagship.
• The opening comes as Printemps navigates challenges in a competitive U.S. luxury market, with plans to launch an e-commerce platform in fall 2025.