Overview

• The Paris Tribunal des activités économiques placed both brands in redressement judiciaire on July 1 2025 after the labels requested court protection in late June.
• Fast Retailing France, a subsidiary of Japan’s Fast Retailing group whose flagship is Uniqlo, owns Princesse tam tam and Comptoir des Cotonniers.
• Princesse tam tam specializes in lingerie and Comptoir des Cotonniers focuses on women’s apparel, with both hit by multi-year sales declines.
• Competition from ultra fast fashion platforms like Shein and growth in the second-hand market on services such as Vinted undercut the mid-market labels’ price appeal.
• Peers including Camaïeu, Jennyfer and other prêt-à-porter names have also sought judicial protection or faced liquidation as pandemic impacts, inflation and rising operating costs strain the industry.