Overview

• Princesse Tam Tam and Comptoir des Cotonniers filed for judicial reorganization on June 23 before the Paris economic tribunal.
• They cited mounting losses driven by ultra fast fashion platforms like Shein coupled with surging second-hand sales on marketplaces such as Vinted.
• A 2023 restructuring plan closed 55 stores and cut 304 jobs in an effort to halt the brands’ multi-year decline.
• The labels operate under Fast Retailing France, the subsidiary of Japan’s Fast Retailing that also owns Uniqlo.
• Industry peers including Camaïeu, Naf Naf and Jennyfer have faced similar downturns, prompting fashion groups to lobby French and EU authorities for tighter competition rules.