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Princess Eugenie Launches ‘Hidden Threads’ to Expose Exploitation in Counterfeit Fashion

The initiative presses for government data sharing, enforcement of forced‑labour bans, plus new tech partnerships to curb fakes.

Overview

  • The Anti‑Slavery Collective introduced the campaign at Goals House in New York during UNGA week with TRACIT and Entrupy, where guests examined counterfeit goods and detection tools.
  • Eugenie said fake fashion fuels modern slavery, pointing to people coerced into making, distributing or selling fakes and highlighting an estimated 28 million workers in forced labour.
  • Policy demands include collecting and sharing data on illicit trade, treating counterfeiting as linked to forced labour, and implementing as well as enforcing bans on goods made with forced labour.
  • Campaign materials warn that counterfeit profits often feed organized crime, and highlight that half of European consumers aged 15–24 report no issue with buying fakes.
  • The launch drew added attention as Sarah Ferguson was dropped by seven charities this week following reports of a 2011 email apologizing to Jeffrey Epstein.