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2w ago

Princess Eugenie Launches ‘Hidden Threads’ to Expose Exploitation Behind Fake Fashion

The Anti-Slavery Collective is pressing for government data sharing plus forced‑labour import bans.

Princess Eugenie wearing a beige sweater looking at a shelf of handbags
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Princess Eugenie inspected seized counterfeit goods linked to forced labor and human trafficking at the launch of "Hidden Threads: Fake Fashion - A Human Rights Scandal."
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Overview

  • Eugenie unveiled the campaign in New York during UNGA and Climate Week, hosting an event at Goals House with TRACIT and Entrupy where guests examined seized counterfeits and verification tech.
  • A short feature film posted to her Instagram urges viewers to rethink buying designer replicas and to share the video to widen public awareness.
  • The campaign links counterfeit goods to forced labour, child exploitation, trafficking and environmental harm, citing 28 million people in forced labour and surging youth demand for dupes.
  • Organizers highlight social trends driving the market, noting the #dupe tag’s multibillion views on TikTok and research showing many 15–24 year‑old European consumers see no issue with fakes.
  • Follow‑up activity included a London roundtable to extend the initiative’s push, as media coverage also noted charities cutting ties with Sarah Ferguson after a leaked 2011 email to Jeffrey Epstein.