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Princess Diana’s Wardrobe Heads to Beverly Hills Auction After Irish Exhibition

Proceeds will benefit Muscular Dystrophy UK after items were displayed at the Museum of Style Icons in Newbridge, Ireland.

The final calico toile for Princess Diana's Royal wedding gown designed by David and Elizabeth Emanuel is displayed in the 'Princess Diana's Style & A Royal Collection', the largest collection of the Princess of Wales' fashion ever to appear at auction in history, at a public exhibition in The Museum of Style Icons, in Newbridge, Ireland, June 9, 2025. REUTERS/Clodagh Kilcoyne
Princess Diana pictured wearing the floral Bellville Sassoon gown, which is estimated to fetch up to $300,000, to a polo match in 1988.
Mandatory Credit: Photo by David Levenson/Shutterstock (156256l)
Princess Diana
Prince Charles and Princess Diana on Tour of the Gulf States - 1989

Overview

  • Julien’s Auctions opened online bidding for its “Princess Diana’s Style & A Royal Collection” sale ahead of a live auction on June 26 at The Peninsula Beverly Hills.
  • The catalogue comprises over 100 items from Diana’s personal wardrobe, spanning hospital-visit frocks, couture evening gowns and casual pieces such as her British Lung Foundation sweatshirt and ski suit.
  • Top estimates of $200,000 to $300,000 apply to her 1988 Bellville Sassoon floral “caring dress” and a cream silk Catherine Walker evening gown from her 1986 Gulf tour.
  • A pre-sale display runs through June 17 in Newbridge, Ireland, with additional private viewings scheduled in New York, London and Los Angeles.
  • The sale features royal memorabilia from Queen Elizabeth II, the Queen Mother and the Duke and Duchess of Windsor, with some items dating back to the 19th century.