Overview

• The dress sold for $520,000 including a 27% buyer’s premium after bidding rose from $150,000 to $400,000
• The sale was lot four in a June 26 auction at the Peninsula Beverly Hills hotel and marked the largest single auction of over 300 items from Diana’s wardrobe
• Designed by Belville Sassoon for Diana’s 1988 tour of Australia, the silk day gown featured a blue floral print worn publicly nine times during hospital visits and official appearances
• Renae Plant purchased the dress for her Virtual Princess Diana Museum after recalling a 1988 encounter with Diana in Sydney when she first wore the gown
• Julien’s Auctions designated a portion of the sale proceeds to Muscular Dystrophy UK in tribute to Princess Diana’s humanitarian legacy