Overview
- Princess Beatrice hosted an afternoon tea at the Ritz-Carlton in Riyadh during the Future Investment Initiative, greeting energy executives and international bankers.
- Invitations billed the gathering as a women leaders event co-hosted with entrepreneur Ruma Bose and the Lioness Collective in partnership with Saudi business interests.
- Attendees noted the timing with Prince Andrew’s title removal, and business chatter has speculated about an informal trade-promotion role for Beatrice, which is unconfirmed.
- Companies House filings show her firm BY-EQ took in nearly £500,000 in 2024 with £274,846 in accumulated profits, operating with no staff and listing her as sole director.
- She recently became a 45% shareholder and director of Purpose Economy Intelligence and now advises Afiniti, as the Ritz-Carlton’s 2017 crackdown legacy continued to shape perceptions of the event.