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Prince William Visits Herefordshire Farm to Spotlight Farmers’ Mental Health

As patron of We Are Farming Minds, he met the Bowler family as the charity reports its helpline calls have doubled.

Overview

  • On January 15, the Prince of Wales visited Bridge End Farm in Much Cowarne near Bromyard to focus attention on mental health in the farming community.
  • He sat down with John and Laura Bowler and charity founder Sam Stables to discuss support needs, asking whether society is simply asking too much of farmers.
  • We Are Farming Minds provides fully funded counselling, a 24/7 support line, training and social events, with calls to its helpline doubling in the past year, according to Stables.
  • William joined farm chores by pruning apple trees and feeding sheep, with fencing work postponed due to heavy rain, and he sampled a hot local cider.
  • John Bowler, who took over the 190-acre family farm at 19 in 2012, has received support from the charity, illustrating the pressures many farmers face.