Overview

• Prince William was seen selling Big Issue magazines in Hammersmith, west London, to raise funds for the homeless.
• The Prince of Wales exchanged Christmas cards with Big Issue vendor Dave Martin, whom he had met the previous year.
• Prince William's engagement with the Big Issue is part of his ongoing campaign to tackle homelessness in the UK.
• The prince launched the Homewards project earlier this year, a five-year initiative aimed at eradicating homelessness in the UK.
• Prince William's involvement with the Big Issue and his focus on homelessness is influenced by his late mother, Princess Diana, who introduced him to the issue.