Prince William Champions Eco-Tyre Innovation with ENSO and Uber Partnership

The Prince of Wales supports Earthshot Prize finalist ENSO's new deal with Uber to promote sustainable electric vehicle tyres.

Prince William visited ENSO, an Earthshot Prize finalist, to support their eco-friendly tyre technology.
ENSO has announced a three-year partnership with Uber to provide discounted tyres to drivers in the UK and US.
ENSO's tyres are designed to reduce particle pollution by 35% and improve durability for electric vehicles.
Uber has become a founding partner of the Earthshot Prize, aiming to scale up climate solutions globally.
ENSO plans to open a $500 million carbon-neutral tyre factory in the US, creating over 600 jobs.