Overview
- Global Spotify streams for 'Purple Rain' rose 243%, with a 577% surge among Gen Z, measured from Dec. 31 to Jan. 1.
- 'When Doves Cry' climbed 200% globally and 128% among Gen Z listeners in the same post-finale window, according to Spotify.
- Prince’s overall Spotify catalog increased 190% globally, including an 88% lift among Gen Z.
- The show’s creators said clearing 'Purple Rain' was a long shot, noting the estate rarely licenses the song beyond the original film.
- Earlier Season 5 placements also spiked interest, with Diana Ross’s 'Upside Down' up 1,250% among Gen Z (510% overall, 3,538% in searches) and Tiffany’s 'I Think We’re Alone Now' posting similar gains.