Overview
- Prime Video averaged 31.61 million viewers for Packers–Bears, a new record for a streamed NFL game, with a 34.16 million peak concurrent audience per Amazon.
- The audience surpassed Netflix’s Lions–Vikings Christmas figure of 27.52 million and exceeded Prime’s 2025 wild-card by about 43%.
- Other wild-card windows delivered big totals, including Fox’s 49ers–Eagles at 41 million and CBS’s Bills–Jaguars at 32.7 million, with NBC’s Chargers–Patriots at 28.9 million.
- The weekend surge follows a regular season that averaged 18.7 million viewers per game, the NFL’s highest mark since 1989.
- The NFL finalized divisional-round TV slots: Bills–Broncos on CBS at 4:30 p.m. ET Saturday, 49ers–Seahawks on Fox at 8 p.m., Texans–Patriots on ESPN/ABC at 3 p.m. Sunday, and Rams–Bears on NBC at 6:30 p.m. ET.